If you’ve been a fan of the beauty brand Huda Beauty, you’re going to be disappointed by the company’s announcement.
But for those of you who aren’t as keen on the brand’s latest foray into beauty, the company is announcing a new beauty school drop out program in the United States and Canada.
According to the website, the Huda Education School Drop Out program will teach new students the fundamentals of natural skin care and how to apply products to help improve their skin.
The school will be a five-day workshop, which is being taught at Huda beauty’s flagship campus in Los Angeles.
The workshop will include four sessions in one day, including a day-long tutorial to learn how to use the products.
The classes will include a day’s worth of products, including products to be applied to the skin, as well as the basics of how to do basic skincare and makeup treatments.
The course is designed to help students become better skincampers, and is expected to be a major step forward for the brand.
“We are very excited to launch this innovative new Huda School Dropout program in collaboration with The Beauty School,” Huda founder and CEO, Huda CEO Yair Golan, said in a statement.
“It’s an opportunity to expand the brand into a global community of talented students, and to develop our knowledge in natural products and beauty.”
“We hope that this unique opportunity will lead to a broader awareness of the power of natural products in the face of modern, complex and difficult times,” he continued.
“We believe the world needs more natural beauty products, and this program is just the beginning.”
Huda Beauty launched in 2009 and has been one of the biggest names in beauty since.
However, the brand has been criticised for its marketing tactics and has received flak from beauty experts, who have accused it of creating a false perception about the face.
In May this year, Hada Beauty was embroiled in a controversy when a report found the company was using false advertising in an attempt to boost sales.
The report said the company used misleading ads and promoted products with images of scantily clad models.
“The advertising of products is part of our business model, and we are constantly evaluating and revising our advertising practices,” Hada said at the time.
“While we do not have any plans to change our advertising, we do believe that it needs to be more balanced and less intrusive.
We also believe it is necessary to make our marketing more transparent.”
Despite this, the cosmetics giant has been widely criticised for using deceptive advertising to attract customers, and in December this year the company agreed to pay a fine of US$1 million to the Australian Competition and Consumer Commission (ACCC) over the claims.
According to a report from ABC News, Hudas website has been updated to state that the school will not be accepting new students into the program.
The school’s website has also been removed from the internet.