Beauty For Ash, the beauty company founded by Huda Beauty founder Sally Seaman, has decided to remove all of its products from shelves and has begun accepting donations for the families of those killed in the recent mass shooting in Orlando.
“We are saddened and heartbroken by the loss of so many innocent lives in Orlando,” the company wrote in a statement.
“All of our products have been removed from the shelves of our Orlando stores, and we will continue to donate our products and services to families who need them.”
It’s unclear how many products were pulled from stores.
“It’s a sad day for the industry and the beauty industry, and for all of us in the industry,” Seaman told the Orlando Sentinel.
“The beauty community is very proud of the work that we do.
But we also feel terrible for the people that are affected.”
The company has been receiving donations for over a year.
“Our hearts are broken.
We know the pain of these families and our hearts go out to the families that have been affected,” Seama said.
“This is a difficult time for all the communities affected, including Orlando, and our deepest sympathies go out there.”
The family of one of the victims, a woman named Lauren Hagan, said in a letter sent to the company on Friday that they were hoping that Beauty For Shave would donate money to a local nonprofit.
The nonprofit, the Orlando Shooting Victims Fund, said that Hagan was a local resident who was killed on Saturday night when her car was struck by a vehicle driven by an individual who was also shot by a law enforcement officer.
“There is no place in our hearts for hate and violence,” the group wrote in its letter.
“While our hearts are shattered over the loss, we know that this tragedy has touched a community.
We are thankful for the outpouring of support we have received from across the country and worldwide.”
The Orlando Shooting has claimed the lives of 50 people and wounded more than 50 others, many of whom were killed by the shooter, Omar Mateen, who was shot by police before police shot him dead.
The shooter also died after he opened fire on the Pulse nightclub.
Seaman founded Beauty For Hair in 2015, but closed her store in 2016.
The Orlando shooter was also a customer at the company, which has since moved into the new location.