Beauty supply store owners in Texas are using the hashtag #Beauty4U to share how they are raising their own brands, including one that sells cosmetics and beauty products for women who have had breast cancer and other cancers.
“I was a big beauty industry fan growing up.
I was a beauty industry junkie,” said Liza DeGross, who owns Beauty4U.
“I had this little box of makeup and hair products that were all over my closet.
I wanted to find something that was affordable for my daughter to get the beauty she wanted, without being too expensive for my own family.”
DeGross said she found a new niche by looking for products made by women who are undergoing breast cancer treatment.
“It’s not for everyone, but it’s not too hard for people,” DeGoss said.
“It’s an opportunity for women to feel more empowered to take ownership of their bodies, and not just look like they’re being taken care of.”
The hashtag #beauty4u was created in response to a survey released last week by the American Cancer Society that found that women across the country were having trouble finding affordable beauty products.
The survey also found that consumers were not buying enough beauty products and makeup to fill their beauty needs.
“We see this trend of people saying, ‘I don’t know if I can afford to buy this stuff, I’m too busy, I can’t afford to do this, I just don’t have the time,'” said DeGodds co-owner, Jessica Echols.
“We were really trying to do something to help those women, but also give them the confidence to not be intimidated by this decision, to have their voices heard and be empowered by it.”
Echols said that the hashtag was born after she saw people at the local beauty supply store asking if they could buy a product that was not on the shelves.
“They had all these beautiful products in there, and they were asking us, ‘We can’t pay for this,'” she said.
DeGoss, who also owns her own beauty store, Beauty4u, said that she hopes the hashtag will help inspire women to speak out about their experiences and help others find solutions.
“There are so many women who’ve been through this,” DeGsays co-founder, Liza Dominguez, said.
“If you’re not ready for it, it’s a choice you make, and it’s something that can’t be controlled.”
The Beauty4Us website lists products that are affordable to use by women, with some of the more popular items being nail polish, face powder, lipsticks, lip glosses and other makeup.
“One of the things that I think is important is, we want to get women to know that we have a lot of products that they can purchase, that we are offering to them that are going to help them with their skin, and also for their hair, and to be able to buy makeup that’s safe for them to use,” said DeDoggs co, Lizzie Hulbert.
Hulbert said she hopes that by sharing her own experiences, she can inspire others.
“In my experience, I don’t think it was easy for people to know what was really out there.
We all want to know our beauty is great, we all want our skin is great,” Hulbetts co-president, Katelyn McDaniel, said in a statement.
“That’s something we can all do.
We can all talk about what we’re wearing, what we like, and what we don’t like.
We are not looking at what is cosmetic, but what is really important.”
The #Beautys4U hashtag has garnered more than 1 million likes and more than 500,000 retweets since it was created on Tuesday.